BrüMate, a drinkware and lifestyle brand known for its innovative design, partnered with Denver-based athletic wear company Vitality to create a bold, limited-edition collection. The collaboration featured four exclusive prints designed to merge BrüMate’s stylish drinkware with Vitality’s modern, high-performance and trendy aesthetic, appealing to both brands’ shared audience of fashion-conscious, active consumers.

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As part of the campaign, I helped produce and direct the photoshoot, ensuring the creative direction aligned seamlessly with both brands’ identities. I also rolled out the launch across multiple platforms, developing engaging assets that built excitement and drove strong engagement for the limited-edition drop.

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